We want to take the very latest technologies from motor sport, from aerospace and from the world’s top materials research laboratories and apply them to one of humankind’s most elegant and enduring inventions: the bicycle.
Unlike conventional bicycles, the Factor 001 is being designed from the ground up as an integrated, cohesive device. By taking component integration to a new level the whole becomes more than the sum of its parts – riders of the Factor 001 will experience unprecedented, efficiency, responsiveness and durability.
Factor 001 will be the first truly modern training aid for the serious athlete. The fully integrated, multi-channel ergonometric data recording system will deliver a richer record of athletic performance than could previously be achieved. For the first time, riders and their coaches will collect and analyse laboratory-quality data in a real-world environment.
Ultimately, the Factor 001 will be an example of just what can be achieved by abandoning convention and taking a clean sheet approach to a classic design challenge.